{"id":3142,"date":"2023-07-06T15:36:40","date_gmt":"2023-07-06T13:36:40","guid":{"rendered":"https:\/\/techtransferagrifood.com\/?p=3142"},"modified":"2023-07-06T15:36:41","modified_gmt":"2023-07-06T13:36:41","slug":"tribuna-al-sector-agrifood-en-el-2023-desafios-y-claves","status":"publish","type":"post","link":"https:\/\/techtransferagrifood.com\/en\/2023\/07\/06\/tribuna-al-sector-agrifood-en-el-2023-desafios-y-claves\/","title":{"rendered":"TRIBUNA AL SECTOR AGRIFOOD EN EL 2023: DESAF\u00cdOS Y CLAVES"},"content":{"rendered":"\n<p class=\"has-text-align-left has-small-font-size wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"42\" class=\"wp-image-3144\" style=\"width: 50px;\" src=\"https:\/\/techtransferagrifood.com\/wp-content\/uploads\/2023\/07\/JLBI2646-scaled.jpg\" alt=\"\" srcset=\"https:\/\/techtransferagrifood.com\/wp-content\/uploads\/2023\/07\/JLBI2646-scaled.jpg 2560w, https:\/\/techtransferagrifood.com\/wp-content\/uploads\/2023\/07\/JLBI2646-300x251.jpg 300w, https:\/\/techtransferagrifood.com\/wp-content\/uploads\/2023\/07\/JLBI2646-1024x857.jpg 1024w, https:\/\/techtransferagrifood.com\/wp-content\/uploads\/2023\/07\/JLBI2646-768x643.jpg 768w, https:\/\/techtransferagrifood.com\/wp-content\/uploads\/2023\/07\/JLBI2646-1536x1286.jpg 1536w, https:\/\/techtransferagrifood.com\/wp-content\/uploads\/2023\/07\/JLBI2646-2048x1714.jpg 2048w\" sizes=\"auto, (max-width: 50px) 100vw, 50px\" \/> <em>Antonio Tornero<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El ecosistema de startups en la industria de alimentos ha experimentado un crecimiento significativo en los \u00faltimos a\u00f1os:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En<em> Espa\u00f1a<\/em> ha evolucionado r\u00e1pidamente cre\u00e1ndose numerosas empresas emergentes que ofrecen soluciones innovadoras en \u00e1reas como la entrega de alimentos a domicilio, la comida saludable, la agricultura sostenible, el comercio electr\u00f3nico de alimentos, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En <em>Europa<\/em> sigue experimentando un crecimiento impulsado por una mayor conciencia sobre la alimentaci\u00f3n saludable y sostenible, la creciente demanda de alternativas vegetarianas y veganas, y el aumento de la tecnolog\u00eda aplicada a la cadena de suministro alimentaria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nivel<em> mundial<\/em> se mantiene en auge debido al aumento de la preocupaci\u00f3n por la seguridad alimentaria, la sostenibilidad, la nutrici\u00f3n y el acceso a alimentos saludables. Adem\u00e1s, la innovaci\u00f3n tecnol\u00f3gica, como el uso de inteligencia artificial, blockchain y el comercio electr\u00f3nico, ha transformado la forma en que los alimentos se producen, distribuyen y consumen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si bien estas tendencias han generado innovaci\u00f3n y diversidad en el mercado, tambi\u00e9n existen desaf\u00edos asociados a los propios ecosistemas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Saturaci\u00f3n del mercado<\/strong> con ofertas de productos y servicios similares dificultando la diferenciaci\u00f3n y la competencia en el mercado.<\/li>\n\n\n\n<li><strong>Dependencia de la financiaci\u00f3n externa<\/strong> para impulsar su crecimiento: suele llevar a una presi\u00f3n excesiva para obtener inversores y lograr resultados a corto plazo, lo que desv\u00eda la atenci\u00f3n de la calidad del producto y la sostenibilidad a largo plazo.<\/li>\n\n\n\n<li><strong>Riesgo de regulaciones y requisitos legales<\/strong>: La industria de alimentos est\u00e1 sujeta a regulaciones estrictas y requisitos legales en t\u00e9rminos de seguridad alimentaria, etiquetado, salud p\u00fablica, entre otros aspectos. Pocas startups aseguran el cumplimiento desde el inicio, requiriendo recursos adicionales.<\/li>\n\n\n\n<li><strong>Dificultades en la escala de producci\u00f3n<\/strong> de manera rentable y eficiente a medida que crecen que suele llevar a problemas de calidad, demoras en la entrega y problemas de distribuci\u00f3n que afectan negativamente a la percepci\u00f3n de la marca y la satisfacci\u00f3n del cliente.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La promoci\u00f3n de una alimentaci\u00f3n m\u00e1s saludable requiere que los propios ecosistemas maduren y evolucionen para evitar la sobreestimulaci\u00f3n de ideas preliminares que aprenden a utilizar la est\u00e9tica y lenguaje de proyectos de negocio sin un enfoque claro en su ejecuci\u00f3n y viabilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde la experiencia de TTAF compartimos los siguientes elementos clave relacionados con los desaf\u00edos asociados a los propios ecosistemas durante las fases de an\u00e1lisis junto a los promotores y fundadores:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Falta de enfoque en la viabilidad<\/strong> del proyecto: Ecosistemas que sobreestimulan ideas sin un an\u00e1lisis adecuado de su viabilidad que lleva a emprendedores a invertir tiempo y recursos en proyectos que tienen pocas posibilidades de \u00e9xito a largo plazo.<\/li>\n\n\n\n<li><strong>Escasez de acompa\u00f1amiento y asesoramiento expertos<\/strong>: Cuando el ecosistema se centra principalmente en el est\u00edmulo de ideas, cae en la falta de apoyo y asesoramiento necesario para convertirlas en proyectos realistas. La falta de mentor\u00eda y orientaci\u00f3n experta de desarrollo comercial y de negocio puede hacer que los emprendedores enfrenten dificultades para desarrollar y ejecutar sus ideas de manera efectiva.<\/li>\n\n\n\n<li><strong>Desperdicio de recursos<\/strong>: Al fomentar una gran cantidad de ideas sin una evaluaci\u00f3n rigurosa, puede haber un desperdicio de recursos valiosos como tiempo, dinero y esfuerzo en proyectos que no tienen una base s\u00f3lida. Esto puede ser perjudicial tanto para los emprendedores como para el ecosistema en general.<\/li>\n\n\n\n<li><strong>Falsa ilusi\u00f3n de \u00e9xito<\/strong>: Un entorno que sobreestimula ideas con concursos y premios excesivos, puede crear una falsa ilusi\u00f3n de \u00e9xito y emprendedores que se sienten alentados a perseguir proyectos que no tienen una base s\u00f3lida.<\/li>\n\n\n\n<li><strong>Impacto en la credibilidad del ecosistema:<\/strong> Si el ecosistema se enfoca m\u00e1s en generar ideas que en la ejecuci\u00f3n y el \u00e9xito de los proyectos, puede afectar la credibilidad y la confianza de los inversionistas, emprendedores y otros actores en el ecosistema.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A nuestro criterio, como fondo especialista, es vital que el est\u00edmulo de ideas vaya de la mano de una evaluaci\u00f3n realista de su viabilidad, un apoyo s\u00f3lido para su ejecuci\u00f3n y un enfoque validado en la generaci\u00f3n de proyectos sostenibles y exitosos para la industria de alimentos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antonio Tornero El ecosistema de startups en la industria de alimentos ha experimentado un crecimiento significativo en los \u00faltimos a\u00f1os: En Espa\u00f1a ha evolucionado r\u00e1pidamente cre\u00e1ndose numerosas empresas emergentes que ofrecen soluciones innovadoras en \u00e1reas como la entrega de alimentos a domicilio, la comida saludable, la agricultura sostenible, el comercio electr\u00f3nico de alimentos, etc. En [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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